Have visited there three times already and have just bought a house in the old section.
The old town is the place to be though, cobbled streets, quaint houses, lovely friendly people-like the Irish used to be before the EU spoiled everything. The unspoiled countryside is just a few minutes awaySome of the best restaurants in Bulgaria and beer at 50c a pint in the Villages. Great weather up to mid October and reasonable to Christmas...then the snow. Any downside? just one, the Police.