We stayed at Apartment Sonia for 2 weeks in july 2006 and had a great time! The area is gorgeous, you can get to the beach in no time and except for the guests in Sonia there are really only Greek tourists, which certainly adds to the atmosphere! The travelguide was very funny and the waiters at the tavernes were so friendly. We rented a car the second week, to explore the area ( the eastcoast is very beautiful and rough!) but in the first week they several nice towns were also easy to reach by bus. You can do some nice shopping in Volos and the food is tasteful everywhere really. Do plan when you are going to get some bread etc..it takes about a half an hour to walk to the nearest bakery ( and the path goes uphill to so when the weather is good, you work up a good sweat!) the big (spar) supermarket is about 15 minutes by bus.