Excellent location: near the old town and also within walking distance of a shingle-free sandy beach.
Rooms: quite noisy but nicely maintained and they are cleaned daily. The TV is old and doesn't work properly.
Food: The best days are Tuesday and Thursday when there's an extensive choice and the quality is good. Not so great the other days. There was always plenty of variety, so I never went hungry. Some real pros were the entertainment which was nice and the fantastic pool.
Staff: friendly and professional but not really interested in social contacts. Overall I would really recommend this hotel and we would probably come here again. This was our 4th trip to Benidorm.