This is a fine hotel, definitely for people who have been to Istanbul before. I can imagine you would opt for Sultanahmet/Sirkeci because you're closer to the sights. Here you're more in the modern part of Istanbul. For the serious shoppers: Istiklal Caddessi is right behind the hotel! But also the side streets next to and behind Istaklal in Beyoglu are worth it, nice restaurants and terraces. The hotel is fine, rooms a bit small maybe, but who cares, breakfast is fine. The hotel picked us up from Sabiha airport which is some 70km from the city. Book on the hotel website, it's cheaper.